Created content for RX Bar’s social media pages for both general content use that is on-brand and interactive. The first concept of the shoot was “On the Go,” tying back to the convenience brand position. The second was “Valentine’s Day Dates,” using the main ingredient, dates, as a creative call out in the corresponding copy as well as in the creative assets.

I took Cubii through a rebrand in 2019. The core idea of the rebrand was “real people, real stories.” The mission was to help more people discover happiness and balance in their lives by displaying Cubii’s innovative health products as accessible & inclusive through data-driven customer experiences with the brand, and beautifully designed content. During the rebrand, I created and conducted brand workshops internally and externally. I collected and analyzed data to influence the brand. This rebrand included directing photo and video shoots, redesigning the look and functionality of the website, and creating digital content for email, social media, and ad channels. I wrote copy, edited videos, photos, and created digital art for the new site.

As the associate creative director at tastytrade, I managed our creative campaigns and designers from start to finish. I developed and transformed concepts into creative solutions, managed creative teams, and ensured company objectives were achieved. I directed and developed creative concepts and strategies that are insightful, relevant, innovative, and effective. I motivated and directed designers in the production of best-in-class solutions across different platforms.

I redesigned Home Chef’s Wordpress blog + functionality as well as their social media channels. Directed photo and video shoots for new content as a part of the brand refresh. Wrote, designed, and produced content for The Table blog as well as their verified social media channels. Check out my food blogging here.

Conceptualized and strategized content for a national Toyota summer/fall campaign that featured Chicago Cubs player, Javy Báez. Designed the concept, cadence, and strategy for the social media content for Javy to post on his social media channels. The concept was to celebrate Javy’s Puerto Rican roots, recognize Chicago and his fans all while being engaging and interactive for his followers. Another concept was to highlight Toyota’s new safety features by integrating Javy’s family values. The other concept was to position the classic Toyota brand in a new, diverse and youthful way through a beloved young player in the league. This content was produced by the creative team at Saatchi & Saatchi.

Created mock-up content for Axios’s new podcast launch and corresponding content to imbed within articles as well as the strategy to launch (see “marketing work” for strategy). This particular project was a partnership with Mastercard and Axios.

Created a brand campaign, strategy, and corresponding content for Atlassian to re-launch their products on new platforms.

I worked as the marketing coordinator for Sugar Beet Food Co-Op, creating assets for their marketing, community, and business initiatives as well as developing and implementing the Sugar Beet's brand strategy.

Created content to Healthy Schools Campaign's Space to Grow Program for both an event and their social pages as well as a press release for the program.

Created Mother’s Day content for Yayday Paper Co.’s (stationary & goods company) social media pages and email platform to launch their new Mother’s Day stationary set.

Created digital content and produced digital photography as well as copy for Francis Ford Coppola Winery’s brand and social media channels. Wrote copy for Home Chef’s blog for the partnership. The concept was “Wine & Food Pairings.” This is seen through blog posts that were cross-channel posted on social media. I paired Francis For Coppola Wines with Home Chef recipes on the site and blog. Worked on Francis Ford Coppola Winery’s brand partnership with Home Chef via strategy, directing and producing content.

Created content for Grace & Leavitt’s (bar & restaurant) social media pages to refresh their brand a pivot to a new customer base. I developed mock-up branding, color palette, logo, social media posts and mock-up social page design.

I created marketing and design content for Harmony Extracts. I directed photo and video shoots for new content as a part of the brand refresh. Wrote, designed, and produced content for their social media channels and email marketing as well as print marketing.

Created content and design for Cubii’s partnership with Moji Fitness Products. Wrote copy for the website and social media channels. The objective was to position Moji’s brand in line with Cubii’s brand and products. Worked on Moji’s brand partnership with Cubii through strategy, directing and producing content.

I design band posters for friends and clients for their shows, tours, and events.

Created digital photographs and copy for Sir Kensington’s brand and social media channels. Wrote copy for Home Chef’s blog for the partnership and for social media channels. The concept was “Condiment Pairings.” I created the recipes for the condiments and paired them with Home Chef meals for the blog and social media. Worked on Sir Kensington’s brand partnership with Home Chef via strategy and producing content.

Created mock-up brand content for The Sundaze Co.’s (home, jewelry & goods e-commerce store) social media pages as well as a palette, social posts, and logo mock-ups for a brand launch.

Capturing life from behind the lens. Moments in life from different countries, events, and interpersonal relationships.

From idea to doodle, coming off the page.