I took Cubii through a rebrand in 2019. The core idea of the rebrand was “real people, real stories.” The mission was to help more people discover happiness and balance in their lives by displaying Cubii’s innovative health products as accessible & inclusive through data-driven customer experiences with the brand, and beautifully designed content. During the rebrand, I created and conducted brand workshops internally and externally. I collected and analyzed data to influence the brand. This rebrand included directing photo and video shoots, redesigning the look and functionality of the website, and creating digital content for email, social media, and ad channels. I wrote copy, edited videos, photos, and created digital art for the new site.